Understanding search engines and SEO

In the early days of the Internet there were so few websites available online that rivalry was comparatively negligible. In order to access the website a visitor simply had to type in the website address, or click a link that was included on a related site. Today however that is fairly unimaginable, just because of the fact that there are loads of millions, if not billions of websites available on-line. There are so many websites available online, that nobody really knows exactly how many there are at any one time, particularly since several hundred new websites appear each day.

While this is wonderful news for people reading sites, it becomes a difficulty for website owners and publishers. After all of the ambition, time and expense planning an on-line business, designing a website and uploading it to the WWW, it can be a disappointing thought to think that website is merely a single drop in a ocean so huge that it would be impossible to count the number of other drops.

One of the most fundamental parts of cyberspace technology are the search engines. There is just too much information and too many websites for any one person to have any hope of locating data which is material and useful. There are lots of search engines available to use but most people use Google, yahoo and MSN.

But the question is still there, in that how do the search engines decide which sites to put at the front of search results and which sites should be kept at the back? First versions of these search engines were little more than directories, categorised sections into which recommended links to suitable websites were placed. This meant a lot of work for the search engines which had to manually approve every site.

Instead, lets fast forward to how the search engines have became advanced. These days they use algorithms to decide which sites come first in search results. Algorithms involve taking the content of a website and identifying its subjects by keywords and content. Additionally, these algorithms take into account the popularity of each website. You can use various techniques to gain popularity in the search engines. One of the better methods is increasing your brand awareness using Bluseo social boost. That will allow the search engines to recognize your brand name much better creating multiple ranking results in search index.

The reason that popularity is considered to be so important is because it works a little like a voting system. The more people who visit a website, the more likely it is that that website is considered to be useful and relevant. In the same way, the more websites which link to this website, the more likely it is that it can be considered to be a reliable and trustworthy source of information.

Knowing the regular ways in which the search engines analyze the content, context and popularity of websites, owners and publishers of websites are obviously very keen to guarantee that they maximise the chances of their site being considered relevant and helpful by a search engine. Achieving this is likely to assure the website appears near the top of the search engines results pages, creating a higher chance of extra visitors and promising customers seeing it.

This is what is known as search engine optimisation or SEO. Search engine optimisation is the engagement of methods and tactics which are likely to make sure the site not only comes to the notice of the search engines, but achieves a high ranking position as well. Clear-cut SEO is likely to mean further customers, and is therefore an all-important part of making any online business successful.